Just AR

At the “What’s the Reality” event, promoted by Lynk & Co Club Milano and Metagate, we presented an exclusive digital livery for Lynk & Co’s Model 01. This initiative explores the impact and potential of new technologies, with a focus on augmented reality (AR), for the coming future. The unique design is inspired by the works of artist David Sommariva, whose art is displayed in the Club, thanks to the fine curatorship of Chiara Candellone Sticca. This collaboration results in a dialogue between illusion and reality, blended into a distinctly ‘pop’ style. The livery is exclusively digital and not only highlights the technical aspects of the artist, but also celebrates the brand’s innovative identity and values The work was displayed in augmented reality on OverTheReality during the entire event thanks to the collaboration with Metagate – Milano, enriching the experience and fully immersing participants in this innovative space
Cel.: 339 4396732